Digital Marketing Manager

Essential Duties: • Skillfully analyze and optimize digital media campaigns, both paid and earned, that generate leads for RE/MAX agents and helps build brand awareness among consumers • Recommend, develop and optimize digital content that is specific to each audience and landing pages of an omni-channel approach across marketing channels – focus is on the customer • Traffic, organize and keep updated landing pages and in-market creative • Leverage thoughtful business listing and data aggregation processes (offices and agents) that drives more traffic to remax.com and lead and engagement actions for our partners • Thoroughly assess needs of internal and external stakeholders for appropriate planning and development of digital assets that keep RE/MAX relevant • Work cross-functionally with different stakeholders to ensure projects are completed accurately and on-time to keep the business moving forward • With a focus on conversion-based lead generation, history with placing or reviewing pixels and tag as well as managing target audiences including retargeting, CRM and other related target audiences • Manage market-specific data, analytics, and KPI reporting for executives, region development, or ad-hoc • Review and manage pixel implementation and platform linking for accurate accounting of online properties and Google Tag Manager setup • Help support effective social media campaigns across paid channels for the brand including agent adoption • Support the development of digital training content for RE/MAX employees and franchisees • Own and manage the Marketing Portal for RE/MAX affiliates and team members • Support vendor management with creative and media activation vendors and own the trafficking process for media flighting and targeting • Oversee consumer campaign launch and identifying creative sizes across channels and marketing funnel messaging $80,000 to $95,000 Actual compensation offered to candidate will be finalized at offer and may be above or below the posted range due to skill level, experience, industry specific knowledge, education/certifications, or geographic location. RE/MAX Holdings, Inc. is proud to be an equal opportunity employer committed to diversity and inclusion, as well as non-discrimination in employment. You will not be penalized for redacting or removing this information.