Digital Marketing Manager

Continental Properties is looking for a Digital Marketing Manager to join our Marketing team at our Home Office in Menomonee Falls, WI. Essential Responsibilities: • Build and refine frameworks and strategies for paid digital campaigns (search, social, email, internet listing sites - such as Zillow & Apartments.com) that the team executes across the portfolio to drive qualified leads, tours, and leases • Monitor portfolio performance against KPIs and targets; review community-level results to identify opportunities, diagnose underperformance, and recommend adjustments to targeting, creative, spend, or channel mix • Identify, evaluate, and oversee external vendors and agencies to extend team capabilities and support digital marketing objectives • Own the website roadmap and partner with external vendors to prioritize enhancements and optimizations that support a high-converting, user-friendly experience • Drive SEO, GEO (Generative Engine Optimization) strategy, and AEO (Answer Engine Optimization), leveraging internal team and external partners, to improve visibility across traditional search and emerging AI-driven discovery platforms; set goals for rankings and organic visibility and measure progress against them. • Experience: 5-7+ years of experience in digital marketing, performance marketing, or marketing strategy roles, 2-3+ years of people management experience, including coaching, development, and performance management of direct reports. We provide comprehensive mental health support including but not limited to 8-free counseling sessions per year and access to additional wellness resources. For the benefit of our residents, the communities we serve, and our co-workers, all applicants are required to pass a post-offer criminal background check prior to joining the Continental team.