Digital Marketing Manager

· Delivered measurable revenue growth through a refined marketing funnel, improved traffic quality, increased conversion rates, and double-digit growth in e-commerce revenue. · Develop and implement owned and paid digital marketing strategies to grow B2B and DTC visitors and revenue on us.SFIHealth.com in alignment with the annual SFI Health Americas Marketing Strategy and any specific content or product growth strategy plans. · Work with Head of Marketing, Customer Service, and IT to create and test the effectiveness of a B2B and DTC subscription program to increase retention and customer lifetime value (CLV). · Minimum of 10 years in-house (with a brand) experience in paid digital marketing and e-commerce with the ability to demonstrate revenue-generating results. o Google Analytics 4 (GA4)