Digital Marketing Manager

inforcer is a leading provider of innovative solutions in the cybersecurity sector and dedicated to enhancing efficiency, improving security and driving success for our clients. Our mission is to be inforced in every MSP! About The Role We’re looking for a highly impactful and results‑driven Performance Marketing Manager to join the inforcer team. What You’ll Be Doing • Own end to end management of PPC programs (Google Ads/AdWords), including account structure, build, optimization, performance analysis, and reporting • Lead paid media across LinkedIn, paid social, retargeting, and display channels • Maintain channel spend, pacing, forecasting, and ROI analysis • Build and manage ABM programs targeting priority MSP accounts • Align targeting, messaging, and conversion paths with Sales and Product Marketing • Implement and maintain tracking across PPC, paid social, landing pages, and funnels • Manage UTMs, pixels, conversion actions, and attribution reporting • Build dashboards that reflect pipeline contribution, CAC, ROAS, channel efficiency, and cost metrics • Create structured test plans across creative, copy, targeting, bidding, and landing pages • Conduct ongoing analysis to identify performance issues and optimization opportunities • Partner with Content, Product Marketing, and Sales to ensure message consistency and funnel alignment • Manage external agencies where needed, with accountability for output and performance • Evaluate and implement digital marketing tools and workflow automations • Support operational tasks as needed (e.g., landing page updates, QA of tracking, data cleanup, UTM frameworks)