Digital Marketing Manager

This is a highly cross-functional role on the Marketing team that requires close collaboration across the organization. Where you can make an impact: • Develop and manage digital marketing campaigns to acquire traffic and optimize direct response campaigns • Manage the day-to-day execution, optimization and reporting of digital marketing campaigns • Evaluate, recommend, and test new marketing channels including assessing potential traffic sources, negotiating pricing/terms, and launching campaigns within various ad platforms • Collaborate with the cross-functional teams; work with campaigns, product marketing, creative, content, and sales teams to complement efforts and improve the customer lifecycle and performance of marketing investments • Work with international teams to build relevant experiences for users across multiple languages • Measure, analyze, and report performance of campaigns and develop smart segmentation plans and A/B tests to improve performance • Work with database and analytics teams to correctly populate and maintain performance dashboards, and perform ad-hoc analyses • Closely manage complex budgets across multiple campaigns and regions; partnering across the rest of the Paid Media team and Finance Our inclusion strategy focuses on three core areas of our business and culture: • Our Company: We are committed to building a merit-based organization that offers equal access to growth and success for all employees globally. • Our Culture: We strive to create an inclusive atmosphere where individuals from all backgrounds feel a strong sense of belonging, can thrive, and do their best work. • Our Communities: We are dedicated to expanding our engagement with the communities we operate in, creating opportunities for underrepresented talent and driving greater innovation for our clients.