Digital Marketing Manager

This is a highly cross-functional role on the Marketing team that requires close collaboration across the organization. Where you can make an impactDevelop and manage digital marketing campaigns to acquire traffic and optimize direct response campaigns Manage the day-to-day execution, optimization and reporting of digital marketing campaigns Evaluate, recommend, and test new marketing channels including assessing potential traffic sources, negotiating pricing/terms, and launching campaigns within various ad platforms Collaborate with the cross-functional teams; work with campaigns, product marketing, creative, content, and sales teams to complement efforts and improve the customer lifecycle and performance of marketing investments Work with international teams to build relevant experiences for users across multiple languages Measure, analyze, and report performance of campaigns and develop smart segmentation plans and A/B tests to improve performance Work with database and analytics teams to correctly populate and maintain performance dashboards, and perform ad-hoc analyses Closely manage complex budgets across multiple campaigns and regions; partnering across the rest of the Paid Media team and Finance Ideal backgroundMinimum of 7+ years in high tech B2B success managing direct response and brand advertising programs in areas such as SEM, HQL, programmatic, and paid social media advertising Comfortable working directly in ad platforms such as Reddit, Meta, and LinkedIn to execute campaigns as well as familiarity working with external agency partners Consistent track record of successfully launching and running digital advertising campaigns cost effectively with clear return on investment focused metrics. The range displayed reflects the minimum and maximum target for new hire salaries for the role based on U.S. location. Our inclusion strategy focuses on three core areas of our business and culture: Our Company: We are committed to building a merit-based organization that offers equal access to growth and success for all employees globally. In addition to federal law requirements, Rubrik complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.