In addition, the Digital Marketing Manager will be responsible for leading, communicating, and continually improving integrated product marketing activations. • Create and manage cross-functional product marketing strategies and execution for respective products across retail and digital touchpoints • Assist in developing go-to-market strategy including packaging and consumer-facing marketing assets and campaigns to effectively launch product to a global audience • Ensure we achieve key milestones within our End To End process leading up to a product launch through a variety of communication channels including project management, communication briefs, content creation, creative reviews and digital shelf readiness • In partnership with the category, social media, ecommerce, sales and sales planning, determine campaign success metrics. • None required • While performing the duties of this job, the team member is regularly required to talk or hear. The team member is occasionally required to stand, walk, and taste or smell.
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