The Manager, Digital Marketing is responsible for handling key aspects of ISPOR marketing to further the Society's mission to promote health economics and outcomes research (HEOR) and their use in decision making to improve health. Responsibilities include creation, management, and implementation of digital marketing campaigns including, digital media buying, creation of marketing emails via the email service platform (ESP); development and execution of digital marketing strategy, routine reporting on related analytics; supporting work for the website content management system (CMS); and other related marketing support. • Develop, manage, and execute organizational digital marketing initiatives, including digital advertisements, media buys, paid social media, and other marketing tactics that are relevant to the Society's visibility and impact in the digital space. • Manage and develop direct reports. The physical demands described herein are representative of those that an employee must meet to perform the essential functions of this position successfully.
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