Digital Marketing Manager- SEM/Paid Media

What You’ll Do • Own Paid Media Strategy: Develop and execute full-funnel SEM and paid media strategies tied to pipeline, bookings, and efficiency metrics. • Drive Conversion: Partner with web/dev, design, and content teams to improve landing page and form conversion rates; establish disciplined testing for ads, creative, and offers. • Ensure Measurement Integrity: Maintain clean tracking and attribution (GTM governance, enhanced conversions, UTMs, conversion APIs); deliver executive-ready insights. • Proven ability to scale campaigns end-to-end: structure, keywords, ads, audiences, and budgets. We instill Diversity, Equity, Inclusion, and Belonging into the fabric of our CARING culture and business, as we strive to be recognized not only as the leader in healthcare technology, but also for our intentional efforts to promote a diverse community.