Digital Marketing Manager

Unique Vacations, Inc. is an affiliate of the worldwide representative of Sandals Resorts and Beaches Resorts. If you’re ready to make an impact on one of the world’s most renowned hospitality brands, we invite you to apply for the Digital Marketing Manager via our career portal: http://www.uvcareers.com/ The Digital Marketing Manager drives revenue growth through paid media channels with a strong focus on PPC and programmatic tactics. • Build customer audience lists (1st person to similar/lookalike audiences) • Own performance of paid media campaigns and internal reporting weekly • Ability to utilize data and customer insights, analytics to make decisions, recommendations, and hypotheses about customer behaviors • Understand campaign automation connecting API’s and Scripts for smoother marketing approaches • Identify and analyze competitor techniques, as well as benchmark performance against competitors. Qualifications include: • Must be available to travel 5 % or more based on business needs • Proven Programmatic experience and success managing Google and Microsoft Display Ads • Well-versed in performance marketing, conversion, and online customer acquisition • Up to date with the latest trends and best practices in Programmatic marketing • Experience with Google AdWords • Minimum 2 years of hands-on experience with Google Analytics 4 (GA4) • Minimum 2 years of experience managing a junior‑level employee • Experience managing a medium-large brand • Ability to work with and lead external vendor/partner relationships including negotiating contracts and terms • Excellent time management, organizational, communication, and analytical skills • Understands campaign objectives/strategy and able to present insight in reports to clients as well as field/anticipate questions.