Digital Marketing Manager - Media & Entertainment

Job Requisition ID # 25WD94304

Position Overview

Join us as a Digital Marketing Manager to lead the digital-driven go-to-market (GTM) program for the Autodesk Flow Studio education initiative. In this role, you will spearhead digital programs aimed at boosting awareness, adoption, and monthly active users (MAUs) of Autodesk Flow Studio among university students and educators.

You will be responsible for developing data-informed digital content strategies, managing agency collaborations, and implementing AI-optimized marketing approaches. If you thrive in a dynamic, fast-paced environment where innovation and quick learning are key, we want to hear from you!

This position is perfect for a digital marketer experienced in fostering consumer adoption and engagement through targeted digital content, web strategies, social media, and influencer initiatives.

Responsibilities
• Drive the Education team's digital marketing strategy for Flow Studio to accelerate the growth of new student and educator adoption and increase MAUs.
• Develop and implement comprehensive digital-first tactics across various channels including web, email, in-product messaging, social media, influencer partnerships, and paid campaigns, utilizing insights from SEO, AIO, and social listening.
• Manage education web pages to enhance customer journeys for self-service adoption and ongoing engagement.
• Collaborate with cross-functional teams within Autodesk, including technical marketing, SEO, product management, and brand teams.
• Align marketing initiatives with key program milestones and incorporate insights from student ambassador focus groups.
• Drive an organic social strategy that connects with student creators, animators, VFX artists, and game designers, utilizing trends, short-form video content, and user-generated material.
• Craft compelling digital content (blogs, social posts, short videos, emails, web pages, tutorials) to elevate Flow Studio’s brand visibility and achieve MAU objectives.
• Engage with student ambassador programs, creator communities, and influencers to broaden reach and produce authentic content that speaks to the student creator demographic.
• Oversee agencies to create top-notch digital and social media content and conduct paid media tests across search, social, and display platforms.
• Implement frameworks for experimentation to swiftly identify successful formats, channels, and content types.
• Utilize performance dashboards and reporting to monitor key metrics and discover optimization opportunities.
• Experience in deploying AI tools for content optimization and workflow automation, demonstrating measurable ROI from these technologies.
• A deep understanding of AIO and SEO strategies to cultivate organic awareness that aligns with our student creator audience and drives adoption.

Minimum Qualifications
• 5+ years of experience in digital marketing, growth marketing, or performance/consumer marketing.
• Proven track record of enhancing product adoption and MAUs through multi-channel digital acquisition strategies.
• Hands-on experience with organic social media growth, content development, SEO, AIO, and paid media strategies.
• Experience utilizing platforms popular with student and creator audiences (e.g., TikTok, YouTube, Instagram, Reddit) to build brand awareness and drive digital adoption.
• Demonstrated capability to manage agencies and internal partners to achieve high-quality and timely deliverables.
• Proficiency in AI marketing tools (content creation, segmentation, automation) with the ability to showcase value and ROI.
• Strong analytical skills, experienced in using dashboards to derive insights and optimize KPI performance.
• Ability to excel in a fast-paced environment, balancing experimentation, urgency, and business impact.
• Excellent communication, creative problem-solving, and project management skills.
• Experience with tools like Airtable, Canva, Contentful, or Pendo is a plus.

Preferred Qualifications
• Experience marketing to university students, particularly in education technology or SaaS sectors.
• Experience in media and entertainment marketing, or creator economy marketing.
• Understanding of Gen Z creator behaviors, influencer dynamics, and AI-driven storytelling.
• A portfolio showcasing innovative adoption strategies and measurable growth outcomes.
• A passion for developing new initiatives—flow Studio is in a rapid growth phase, and you will energize by quick learning cycles and experimentation.

Salary Transparency

For U.S.-based roles, the expected starting base salary is between $78,000 and $139,150, depending on the candidate's experience and location. Our compensation package may also include bonuses, stock grants, and a comprehensive benefits package.

Equal Employment Opportunity

At Autodesk, we commit to building a diverse and inclusive workplace. We welcome applications from all qualified individuals without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other legally protected characteristic.

Diversity & Belonging

We take pride in promoting a culture of belonging where everyone can succeed.

Are you an existing contractor or consultant with Autodesk?

Please search for open opportunities and apply internally.