Digital Marketing Manager - Paid Media

Our client is looking for an experienced and data-driven Digital Marketing Manager to lead their paid media strategy. This hybrid role will be instrumental in driving measurable growth through expertly managed online advertising campaigns. You will be responsible for developing, executing, and optimizing comprehensive paid search (SEM), paid social, and display advertising campaigns across various platforms to achieve key business objectives such as lead generation and customer acquisition. A strong analytical aptitude, deep understanding of digital marketing analytics tools, and a proven ability to translate data into actionable insights are crucial. You will work closely with cross-functional teams, including content, creative, and sales, to ensure cohesive campaign integration and maximize return on ad spend (ROAS). This position requires a strategic thinker with a passion for digital innovation and a track record of success in managing significant advertising budgets.

Responsibilities: Develop and implement data-driven paid media strategies across multiple digital channels including Google Ads, Bing Ads, Facebook, Instagram, LinkedIn, and programmatic platforms. Manage and optimize campaign performance to achieve target KPIs, such as CPA, ROAS, lead volume, and website traffic. Conduct in-depth keyword research, audience segmentation, and competitive analysis. Plan and execute A/B testing on ad copy, landing pages, and targeting strategies to drive continuous improvement. Monitor campaign spend, ensuring efficient allocation of budget across channels and tactics. Analyze campaign data using tools like Google Analytics, Adobe Analytics, and platform-specific reporting to identify trends and insights. Generate regular performance reports for stakeholders, providing clear recommendations for optimization. Collaborate with creative and content teams to develop compelling ad assets and landing page experiences. Stay current with industry trends, emerging platforms, and best practices in digital advertising. Manage relationships with external vendors and agencies as needed. Qualifications: Bachelor's degree in Marketing, Business, Advertising, or a related field. 5+ years of progressive experience in digital marketing, with a strong focus on paid media management. Demonstrated success in managing large-scale paid search, paid social, and display campaigns with significant budgets. Expert proficiency with major advertising platforms (Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, etc.). Advanced analytical skills and proficiency with web analytics tools (e.g., Google Analytics, Adobe Analytics). Experience with bid management platforms and marketing automation tools is a plus. Strong understanding of SEO principles and their integration with paid strategies. Excellent communication, presentation, and project management skills. Ability to work collaboratively in a hybrid environment and manage multiple projects simultaneously. Strategic thinking and a results-oriented mindset. This is an exciting opportunity for a marketing leader to drive significant digital growth. The hybrid model offers a blend of collaborative office time and remote flexibility. Our client is committed to fostering a culture of innovation and performance. We are seeking individuals who are passionate about leveraging data to achieve marketing excellence. Your strategic vision will be key to our digital advertising success. Join a dynamic team where your contributions will have a direct impact on business outcomes. The office environment in Huntsville, Alabama provides a hub for collaboration and team synergy. We value continuous learning and adaptation in the fast-paced digital landscape. Make your mark by optimizing campaigns and driving measurable results for our brand.