The Digital Marketing Manager, Paid Search plays a critical role in driving pipeline and revenue growth through the strategy, execution, and optimization of ConnectWise's paid search programs. • Collaborates with Marketing Operations and Web teams to ensure accurate tracking, attribution, and conversion rate optimization. Knowledge, Skills, and/or Abilities Required • Deep expertise in paid search strategy and execution across Google Ads and Microsoft Ads, with strong working knowledge of YouTube advertising. • Strong analytical skills with the ability to interpret performance data and optimize toward pipeline, revenue, and return on investment goals. • Ability to translate business objectives into scalable paid search programs.
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