Digital Marketing Manager

Job Summary
LIT New Haven is seeking an energetic and strategic Digital Marketing Manager to lead our online marketing efforts and drive brand growth across digital channels. In this role, you will develop, implement, and optimize comprehensive digital marketing campaigns that enhance visibility, engagement, and conversions to bring more customers to the LIT website and retail location. Your innovative approach will help us reach target audiences effectively while leveraging the latest tools and techniques in the digital landscape. This position offers an exciting opportunity to shape our digital presence and contribute to our overall business success.

Duties

Develop and execute integrated digital marketing strategies encompassing SEO, SEM, social media marketing, email marketing, and content creation to maximize online visibility and engagement.Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Advertising, and other performance marketing channels to ensure high ROI.Conduct keyword research using SEO tools to identify opportunities for organic growth and improve search engine rankings through on-page and off-page SEO tactics.Utilize analytics tools like Google Analytics and SQL to monitor campaign performance, analyze user behavior, and generate actionable insights for continuous improvement.Oversee content management systems like WordPress, ensuring fresh, relevant content that aligns with brand messaging and marketing goals.Collaborate with graphic designers using Adobe Creative Suite (Photoshop, Illustrator) to produce compelling visual content for campaigns across social media platforms and websites.Prepare and publish a weekly newsletter featuring product specials, brand pop-ups, and in-store eventsImplement marketing automation strategies to nurture leads, streamline campaigns, and enhance customer engagement through personalized messaging.Stay current with industry trends such as e-commerce developments, conversion optimization techniques, and emerging digital channels to keep strategies innovative and effective.Qualifications

Proven experience in digital marketing management with a strong understanding of SEO tools, SEM, social media management, and content creation.Proficiency in Google Ads, Google Analytics, Google AdWords, Facebook Advertising, Adobe Photoshop, Adobe Creative Suite, WordPress, HTML/CSS, JavaScript, SQL, and marketing automation platforms.Demonstrated ability to develop data-driven strategies that improve conversion rates through optimization techniques.Excellent copywriting skills with the ability to craft compelling messages tailored for diverse audiences.Strong analytical skills with experience using analytics tools to measure campaign success and inform decision-making.Knowledge of B2B marketing practices and experience managing digital campaigns for e-commerce platforms is a plus.Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment. Join us as a Digital Marketing Manager if you're passionate about leveraging cutting-edge digital tools to create impactful campaigns that elevate brands! This paid position offers a dynamic environment where your creativity meets strategic thinking—empowering you to make a real difference in our digital growth journey.Pay: $45,000.00 - $55,000.00 per year

Benefits:

Employee discountFlexible schedulePaid time offProfessional development assistancePeople with a criminal record are encouraged to apply

Application Question(s):

Are you located in the NJ, CT, NY area? Not a requirement, but preferred as we would like our marketing manager to visit the store a few times a month.Experience:

Digital marketing: 4 years (Preferred)Work Location: Hybrid remote in New Haven, CT 06511