Digital Marketing Manager

Job DetailsJob Location: Venice - Marina Del Rey, CA 90292Salary Range: $80,000.00 - $95,000.00 SalaryWho We Are: 

Born in a humble shed on the back-forty of the family vineyard, Firestone Walker is a California beer company like no other – founded by two brothers-in-law who simply wanted to make the perfect beer. Now a regional craft brewery, our singular purpose remains – to craft the world’s best beers. Passionately in pursuit of the perfect beer… and never satisfied. 

Job Summary: 

The Digital Marketing Manager for Firestone Walker is responsible for executing and optimizing our digital presence across social, email, content, influencer, and paid channels. This role plays a key part in bringing brand campaigns to life across digital touchpoints and ensuring our content reaches the right audiences with impact. 

This is a hands-on role for a creative and detail-oriented marketer who understands how to produce content that resonates, work with partners to extend reach, and use data to improve performance. The Digital Marketing Manager will partner closely with brand, creative, e-commerce, and our media agency to support integrated campaigns that drive awareness, engagement, and conversion. 

ESSENTIAL JOB DUTIES AND RESPONSIBILITIES 

Digital Campaign Execution: 

Execute digital marketing campaigns across social, email, influencer, and paid channels in support of brand priorities 

Translate brand briefs into clear digital plans, timelines, and deliverables 


Support product launches, partnerships, and key marketing moments with coordinated digital execution 

 
Content & Social Media Management: 

Manage social calendar, editorial planning and day-to-day publishing and optimization across Instagram, TikTok, YouTube, Facebook, LinkedIN and emerging platforms 

Partner with creative teams to brief, develop, and deploy platform-appropriate content 


Maintain and execute content calendars aligned with brand campaigns and seasonal priorities 


Monitor trends and recommend content ideas that align with brand voice and culture 

 
Influencer & Seeding Support: 

Identify and support outreach to creators, influencers, and brand partners aligned with Firestone Walker brands 

Assist in managing product seeding efforts to expand reach and brand visibility 


Coordinate casting, briefs, timelines, and deliverables for influencer collaborations 


Track performance and maintain organization of influencer programs 

Paid Social Coordination: 

Partner with media agency to execute paid social campaigns supporting key initiatives 

Provide input on creative, audiences, and campaign objectives 


Monitor performance and share feedback to improve campaign effectiveness 


Ensure alignment between organic content and paid amplification 

 
Email & CRM Execution: 

Build and execute email campaigns in partnership with brand and e-commerce teams 

Maintain email calendars tied to campaigns, promotions, and key moments 


Support audience growth and engagement through owned channels 

 
Community Management: 

Engage with consumers across social platforms through comments, messages, and brand interactions in a timely and professional manner 

Help maintain a consistent and authentic brand voice 


Support real-time engagement during events, launches, and cultural moments 

 
Performance Tracking & Reporting: 

Track performance across digital channels using platform analytics and reporting tools 

Monitor KPIs including engagement, reach, follower growth, and campaign performance 


Share regular insights and recommendations to improve future execution 

Cross-Functional Collaboration: 

Work closely with brand, creative, events, e-commerce, and trade teams to ensure alignment 

Support digital needs tied to retail programs, events, and experiential activations 


Support broader marketing initiatives and evolving business priorities 

 
 QualificationsREQUIRED QUALIFICATIONS 

3–5 years of experience in digital marketing, social media, or content roles within lifestyle, CPG, or culturally driven brands 


Demonstrated success creating attention-grabbing media moments on Instagram and TikTok 


Strong understanding of social platforms and digital content best practices 


Experience executing email campaigns and working within CRM platforms such as Klaviyo or similar 


Familiarity with influencer marketing and content partnerships 


Experience managing multiple brands, voices, and calendars simultaneously 


Experience working with or alongside media agencies on paid social campaigns 


Proficiency in social and analytics tools such as Sprout, Later, or similar platforms 


Strong writing and communication skills with attention to detail 


Organized, proactive, and comfortable managing multiple projects at once 


Interest in culture, storytelling, and building brands that connect with consumers 


Curious, adaptive, and energized by the ever-evolving social media landscape. 

What Firestone Walker Offers:  

Health Insurance 100% employer paid premiums for employee medical, dental, vision, & life insurance 


Flexible Savings Account (FSA)  


Employee Assistance Program (EAP) 


Company sponsored paid parental leave 


Paid Sick Leave  


401(k) retirement plan including company paid profit sharing & 4% safe-harbor matching 


Accrued PTO (rate of 13 days per year) 


10 paid holidays per year 


Employee discount of 50% off food, beer, and merchandise 


Periodic beer giveaways for employees 21+ 

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.  

Firestone Walker is an Equal Opportunity Employer and does not discriminate based on any protected class.