Digital Marketing Manager

Title: Digital Marketing Manager (DMM)

Reports To: Director of Operations

Status: Full-Time, Exempt

Location: Mostly Remote - must be local to Portland; store location on N. Mississippi Ave. and warehouse in NW Portland. Warehouse is not accessible by public transportation, will need reliable and consistent access to a vehicle.

Schedule: Flexible, with travel a couple times a year to gem shows

Salary: $65k - $72k depending on experience

To apply: Send your resume and include a cover letter explaining how you are uniquely qualified and well suited for this special opportunity!

Who We Are

Sage Crystals is a woman-owned, boutique crystal company rooted in integrity, intention, and education. We specialize in ethically sourced, natural crystals, minerals, and jewelry, serving a vibrant community of crystal-lovers, healers, yogis, artists, and seekers. With a loyal following of conscious customers across our website, Instagram live sales, and our flagship Portland storefront, we are more than a retail company—we are a hub for empowerment, connection, and growth.

Position Summary

As a key member of the Sage Crystals team, it’s imperative that the DMM has a passion and/or a strong interest in crystals, wellness, metaphysical and conscious living. You don’t need to be a crystal expert (yet!), but you must have a genuine curiosity and love for learning – and a desire to share knowledge with others in a creative way through our website, communications and social media channels.

The successful DMM has retail marketing and e-commerce experience and works well both independently and in collaboration with the Business Owner; is project driven, metric focused, goal-oriented, and knows how to solve problems autonomously and communicate effectively and timely.

The DMM will be responsible for creating graphics and marketing assets, developing and curating original content that aligns with the voice and culture of Sage Crystals, as such it will be important to spend time regularly in our store, interacting with our customers and engaging with our Store Manager to immerse yourself in understanding our customer base and product.

Responsibilities

The DMM is responsible for driving online sales and customer acquisition for our thriving online retail business using the Shopify platform. You will develop and implement comprehensive growth strategies across various digital channels, optimizing conversion rates and improving the overall customer experience. You must be able to analyze website performance, user behavior and sales data using tools like Google Analytics to identify trends and areas for improvement. It will be the responsibility of the DMM to create and update product listings, perform updates to the front end and manage the backend of the Shopify store.

You will create and manage advertising campaigns across multiple social media platforms: Facebook, Instagram, Twitter, TikTok, etc., managing SEO and GEO initiatives to improve organic search rankings and driving relevant traffic. In this role it will be important that you stay current with new e-commerce and social media trends, emerging technologies and the competitive landscape.

The DMM oversees and creates email marketing campaigns and communications, through the Klaviyo platform including segmentation, automation, personalization and A/B testing to drive engagement and sales.

This role is also responsible for understanding and reporting on key performance indicators and campaign performance, making recommendations and managing the e-commerce and marketing budget, ensuring maximum ROI.

Minimum Requirements

Bachelor’s degree in relevant field: Marketing, Communications, Advertising, Public Relations
3+ years’ experience in e-commerce marketing with progressively increasing responsibilities
Proven experience creating campaigns, growth strategies, communications, and content
Prior experience with Klaviyo email marketing
Experience managing Shopify website – basic knowledge of HTML/CSS for editing
Strong understanding of SEO best practices
Project management skills, ability to meet deadlines and manage multiple priorities
Exceptional communication and interpersonal skills
Ability to work independently, meet deadlines, be self-directed and driven
Strong creative writing skills
Must be able to travel to gem shows at least twice a year for content

Desired Skills

Photography experience
Substack familiarity
Familiar with Crystals, Metaphysical, Astrology, etc.

Benefits

Medical & Dental Coverage

Paid Time Off + Sick Leave

Generous Employee Discount

Working in a heart-centered, collaborative, respectful and creative environment where your voice matters.

Job Type: Full-time

Pay: $65,000.00 - $72,000.00 per year

Work Location: Hybrid remote in Portland, OR 97227