Digital Marketing Manager

**Core Responsibilities:**

**Digital journey development**

* Design and launch integrated digital experiences for financial advisors in partnership with your aligned Client Journey Management team.
* Build and deploy trigger-based, always-on digital journeys using Marketo.
* Create personalized landing pages and integrate them into journey strategies.

**AI-driven personalization & innovation**

* Leverage AI tools to develop scalable, personalized digital assets.
* Leverage our engagement engine to orchestrate and automate end-to-end digital journeys - from strategy through execution - ensuring personalized, timely experiences for financial advisors.
* Continuously identify opportunities for journey experimentation and innovation.

**Execution & optimization**

* Manage end-to-end journey execution, including email deployment, QA, and compliance submissions.
* Conduct A/B testing and experiments, applying insights to improve future strategies.
* Monitor journey performance, prepare review materials, and present actionable insights.

**Data & audience strategy**

* Collaborate with data analysts to inform next-best-action strategies and personalization.
* Partner with Senior Engagement Strategists on audience segmentation for journeys.
* Analyze engagement trends and behavioral data to refine targeting and improve journey effectiveness.

**Collaboration & stakeholder engagement**

* Develop and maintain strong relationships with internal stakeholders, ensuring open and effective communication across teams.
* Act as the subject matter expert for the digital tech stack, driving optimal use of tools and technologies.
* Provide strategic guidance and thought leadership to cross-functional teams, aligning digital initiatives with broader business objectives.

**Qualifications:**

* Undergraduate degree in Marketing or equivalent experience
* Minimum 5+ years of related work experience
* Strong experience with Marketo preferred; experience with marketing automation platforms required
* Demonstrated ability to apply AI and automation within workflows to improve efficiency and outcomes
* Skilled in persuasion and influence, confident presenting recommendations
* Proven experience in A/B testing and experimentation to generate insights and optimize performance
* Strong, creative thinker with a track record of driving innovation and setting direction
* Highly collaborative, with the ability to work across cross-functional teams

**Special Factors**

**Sponsorship**

Vanguard is not offering visa sponsorship for this position.

**About Vanguard**

At Vanguard, we don't just have a mission—we're on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

**How We Work**

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.