Digital Marketing Manager - Performance Marketing

Our client, a rapidly expanding e-commerce brand known for its innovative products and strong customer engagement, is seeking a results-driven Digital Marketing Manager to lead their performance marketing efforts. Based in our vibrant Provo, Utah office, you will be responsible for developing and executing data-driven strategies across various paid channels to acquire new customers and drive revenue growth. This role requires a strategic thinker with a deep understanding of SEO, SEM, social media advertising, email marketing, and conversion rate optimization. You will have the opportunity to work with a talented marketing team and make a significant impact on the company's bottom line.

Responsibilities:
Develop, implement, and manage comprehensive digital marketing campaigns across paid search (PPC), social media advertising, display advertising, and affiliate marketing. Define key performance indicators (KPIs) and set ambitious yet achievable targets for customer acquisition cost (CAC), return on ad spend (ROAS), and conversion rates. Manage and optimize budgets for all paid media channels, ensuring maximum return on investment. Conduct keyword research, competitor analysis, and audience segmentation to inform campaign strategies. Create compelling ad copy, landing page content, and other marketing materials that resonate with target audiences. Utilize analytics tools (e.g., Google Analytics, Adobe Analytics) to track campaign performance, identify trends, and provide actionable insights. Collaborate with the content marketing team to ensure alignment between paid campaigns and organic content efforts. Manage email marketing campaigns, including list segmentation, automation, and A/B testing. Oversee website conversion rate optimization (CRO) initiatives, including A/B testing of landing pages, forms, and calls-to-action. Stay abreast of the latest trends and best practices in digital marketing, particularly in performance marketing and e-commerce. Present campaign performance reports and strategic recommendations to senior management. Qualifications:
Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing and paid acquisition channels. Proven track record of successfully managing and optimizing paid search (Google Ads, Bing Ads) and social media advertising campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads). Hands-on experience with marketing automation platforms and email marketing tools. Proficiency in web analytics platforms such as Google Analytics. Strong understanding of SEO principles and their integration with paid strategies. Excellent analytical, quantitative, and problem-solving skills. Exceptional written and verbal communication skills, with the ability to craft persuasive marketing copy. Experience with A/B testing and conversion rate optimization techniques. Ability to thrive in a fast-paced, team-oriented environment. This is an exciting opportunity for a dedicated digital marketer to take ownership of performance marketing strategies and drive significant growth for a leading e-commerce brand in Provo, Utah .