Digital Marketing Manager, Website, Advertising & Analytics (Remote Position at

AMS sets the high professional standards that inform Montessori education as practiced in AMS-accredited schools and taught in AMS-affiliated teacher education programs. Thousands enjoy AMS membership globally and attend AMS's premier conference for professional Montessori educators, The Montessori Event, in person and online. AMS comprises over 20,000 members, including 1,300 private and public schools.AMS is classified as a 501(c) (3) tax-exempt, nonprofit organization.Reports to: Senior Director of Marketing and CommunicationsClassification: Full-time FTE (1.0), Regular, ExemptLiaises with: All members of the marketing department and staff in all areas of the organization.Designation: Remote working in the Eastern Time Zone. Must be eligible to work in the United States.The Digital Marketing Manager, Website, Advertising, and Analytics supports AMS’s mission by growing individual and school memberships, maximizing member and non-member revenue, driving leads for events and new Montessori teachers, and increasing engagement with parents, schools, and other key audiences. )Work collaboratively with marketing colleagues to align web content and ad messaging with broader AMS goals and initiatives.Provide guidance to ensure content aligns with SEO, usability, and conversion best practices.Collaborate with web agency on additional development, technical updates, and ongoing SEO optimization strategies.Digital Advertising & AnalyticsDevelop, launch, and optimize paid advertising campaigns across Google Ads (Google Ad Grants), and Facebook/Instagram Ads, focusing on lead generation, conversions, and ROI.Use Google Analytics and other tools to measure website and campaign performance, creating actionable reports to guide decision-making.Continuously track and optimize campaigns for performance, including A/B testing of creatives, landing pages, and ad placements.Optimization & StrategyAnalyze digital performance metrics to identify areas for improvement, implement solutions, and report progress to leadership.Lead efforts to improve website functionality, navigation, and user experience based on data insights and user feedback.Coordinate with external partners to enhance AMS’s digital ecosystem and ensure scalability.Minimum RequirementsBachelor's degree in a related field5+ years of experience in digital marketing, with a strong focus on website management, analytics, and paid advertising.Hands-on experience managing WordPress websites, including updates, optimizations, and collaboration with external web agencies.Proficiency with Google Ads, Facebook/Instagram Ads, and Google Analytics.Familiarity with HubSpot or a similar marketing automation platform.