Digital Marketing Manager

The Digital Marketing Manager will lead the strategy, execution, and optimization of digital marketing initiatives that drive brand awareness, lead generation, and revenue growth across B2B logistics services. This role will own digital channels including web, SEO/SEM, paid media, email, and marketing analytics, working closely with sales and commercial teams to support pipeline growth and customer acquisition. Develop and execute integrated digital marketing strategies aligned to business growth and sales objectivesDrive qualified leads through SEO, paid search, paid social, ABM, and conversion‑optimized landing pagesPartner with sales teams to align digital campaigns with target verticals, key accounts, and service linesWebsite & Content Management Plan, execute, and optimize paid media campaigns across Google Ads, LinkedIn, and industry platformsManage budgets, vendors, and agencies with a strong focus on ROI and CACSupport email marketing, nurture campaigns, and marketing automation initiatives 5+ years of digital marketing experience in B2B industries (logistics, transportation, supply chain, manufacturing, or industrial services preferred)Strong experience with SEO/SEM, paid media, analytics, and marketing automation platformsProven ability to drive pipeline and revenue impact through digital channelsHands‑on experience with Google Analytics, CRM tools, CMS platforms, and marketing automationAbility to communicate complex service offerings clearly and effectivelyStrong project management, vendor management, and cross‑functional collaboration skills