Digital Marketing Manager- SEM/Paid Media

Own Paid Media Strategy: Develop and execute full-funnel SEM and paid media strategies tied to pipeline, bookings, and efficiency metrics. Drive Conversion: Partner with web/dev, design, and content teams to improve landing page and form conversion rates; establish disciplined testing for ads, creative, and offers. Ensure Measurement Integrity: Maintain clean tracking and attribution (GTM governance, enhanced conversions, UTMs, conversion APIs); deliver executive-ready insights. Expertise in Google Ads and Microsoft Ads; strong operator in LinkedIn Ads and paid social. Proven ability to scale campaigns end-to-end: structure, keywords, ads, audiences, and budgets.