Digital Marketing Manager

About you and the roleThe Digital Marketing Manager will join a collaborative and growth-minded advancement team and report directly to the Director of Marketing & Communications. The Digital Marketing Manager oversees DVFriends’ digital presence. The Digital Marketing Manager is an integral member of the school community, providing digital marketing support to the Admissions and Development offices as needed and being present and engaged in various aspects of campus life.Here’s a taste of what you’ll doPartner with the Director of Marketing & Communications to shape and continuously evolve a forward-thinking digital marketing strategy – identifying new opportunities, testing emerging channels, and strengthening the school’s overall digital presence to drive growth and engagementBuild relationships with faculty, staff, administrators, and students to discover and develop story ideas for social media and other online marketing and communications platformsGenerate content that is engaging and compelling to our multiple online audiences, taking photographs and video at school events and happenings, and writing blurbs that showcase these experiences and are consistent with the DVFriends brand and key message pointsDesign, launch, manage, and continuously refine data‑driven digital advertising campaigns on Facebook and Google – optimizing targeting, creative, and spend to maximize reach, engagement, and conversionEnsure that the school’s website content is updated regularlyCarefully monitor the school’s online presence for engagement and any concerning or inappropriate activityUse graphic design software to develop additional visuals for stories and collateral pieces as neededYour skillsYou want to work for an organization that improves kids’ lives alongside people who share that motivation.You are capable of taking initiative and working independently, but brainstorming ideas and collaborating with others on projects get your creative juices flowingYou are energized by people and storytellingYou’re a digital native. We welcome people of any race, religion, color, national or ethnic origin, sexual orientation, sexual identity, gender, gender identity and expression, age, military or veteran status, family structure, marital status, disability, citizenship status, and socioeconomic status to join our community. DV does not discriminate on the basis of these characteristics in our policies or practices.#J-18808-Ljbffr