Digital Marketing Manager

Company Overview

BoardSpot is a board management platform built for nonprofit organizations. Our software helps organizations manage their board of directors and govern efficiently. We're a small, growing team working to make governance easier for the organizations doing mission-driven work in their communities.

Position Summary

BoardSpot is seeking a hands-on Digital Marketing Manager to build and execute our marketing strategy from the ground up. You'll work across the full marketing spectrum, from SEO and content creation to paid advertising and email campaigns, reporting directly to the CEO.

Compensation

Salary: $66,000 - $70,000 annuallyEquity: Equity package includedBenefits: Health insurance, vision insurance, 401(k) with company match, flexible PTO, and more (see below)

Key Responsibilities

Content & SEO Strategy

Develop and execute content strategy to establish BoardSpot as a thought leader in nonprofit governanceCreate high-quality blog posts, articles, guides, and resourcesOptimize website and content for search engines and AI bots to improve organic rankings and trafficConduct keyword research and implement on-page and technical SEO and AI-Optimized best practices

Lead Generation & Paid Advertising

Own paid acquisition across Google, Meta, LinkedIn, and other relevant channels to drive qualified leadsTest and launch new paid channelsCreate and optimize landing pages and conversion funnelsTrack and improve cost per lead and ROI across all paid channels

Email & Social Media Marketing

Build and manage email marketing campaigns to nurture leads and engage prospectsGrow email subscriber base and launch monthly newsletterEstablish and maintain consistent social media presenceCreate engaging social content that drives traffic and builds brand awareness

Analytics & Strategy

Establish marketing metrics, KPIs, and reporting frameworksAnalyze campaign performance and make data-driven optimization decisionsDevelop and iterate on overall marketing strategy based on results

Required Qualifications

3-5 years of experience in digital marketing, preferably in B2B environmentsStrong content creation and writing skills with proven ability to produce engaging, SEO-optimized contentHands-on experience managing paid advertising campaignsDemonstrated SEO knowledge and experience improving organic search performanceExperience with email marketing campaigns and automationSocial media marketing experience, particularly LinkedIn for B2B audiencesSelf-starter mentality with ability to work independently and take initiativeStrong analytical skills and comfort with marketing analytics and reportingExcellent project management and organizational skillsNice-to-Have Qualifications

SaaS marketing experienceExperience marketing to nonprofits or mission-driven organizationsMarketing automation platform experienceData analysis and visualization skillsVideo production and editing capabilities

What Success Looks Like (6-Month Goals)Foundation Building (Months 1-2):

Complete audit of current marketing efforts and website performanceEstablish baseline metrics and reporting frameworkDevelop comprehensive marketing strategy and prioritized roadmapContent & SEO (Ongoing):

Publish 12-16 high-quality articles on nonprofit governance topicsImprove organic search rankings for 5-10 target keywordsGrow website organic traffic by 30-40%

Lead Generation (Months 3-6):

Generate 30-50 qualified leads per month by month 6Optimize Google Ads to improve cost per lead by 20-25%Launch and optimize 2-3 new lead generation campaigns

Brand Awareness & Engagement:

Establish consistent LinkedIn presence and content calendarBuild email list by 200-300 contactsPublish 3-4 customer success stories or case studies

Work Arrangement

This is a fully remote role open to candidates based anywhere in the United States.

Comprehensive Benefits Package

Health InsuranceVision Insurance401(k) Retirement Plan with company matchFlexible PTOPaid Sick Leave13 Paid HolidaysBereavement LeaveJury Duty LeaveMilitary Leave