Digital Marketing Manager

Provide digital leadership and subject matter expertise in the implementation and ongoing management of new marketing technologies and platforms (including Adobe Experience Manager, Adobe Analytics and Adobe Express). Lead digital-first operational marketing delivery, including channels, automated journeys, workflows and A/B testing, aligned to contract requirements, budgets and outcomes. Manage digital performance measurement and optimisation of new technologies, implementing robust tracking (e.g. pixels, conversion events, UTMs) to report on ROI/ROAS, improve user journeys and provide clear, evidence-based recommendations to increase effectiveness and efficiency. Lead, develop and motivate a multidisciplinary team of digital and creative professionals, driving continuous improvement through innovation, data-led decision-making and best practice adoption Key Internal Stakeholders & Relationships Operational Leadership TeamsPolicy and Strategic Engagement, and Integrated Communication Teams Global Tech teams and Comms and Marketing teamsDigital, Developer, Data Protection and ISO teamsKey External Stakeholders & Relationships Technology and Martech providers (Adobe, Meta, Google, Hubspot etcAgenciesChartered Institute for Marketing (CIM) Qualifications & Experience Essential • Significant, hands-on experience implementing, owning and scaling Adobe Experience products and platforms (including AEM, Adobe Analytics and Adobe Express), with a strong track record of integrating new digital technologies into organisations and operational environments. The Disability Confident scheme includes a guaranteed interview for any applicant with a disability who meets the minimum requirements for a job.