Digital Marketing Manager

The Faulkner Automotive Group is looking for an enthusiastic, self-motivated Digital Marketing Manager to join our team! While automotive experience is a plus, it is not required! The Digital Marketing Manager will serve as a key strategic leader responsible for driving digital marketing performance and advancing the full-cycle retail experience across Faulkner Automotive Group. Lead the development and execution of digital marketing strategies across paid media, third-party platforms, and OEM programs Oversee and manage external advertising partners and vendors, ensuring alignment with performance goals and accountability for results Drive continuous improvement in website performance, including user experience, lead generation, and conversion optimization across SRPs, VDPs, and landing pages Play a leadership role in advancing digital retailing initiatives, supporting a seamless online-to-offline purchase experience Analyze marketing performance data and provide strategic recommendations to improve efficiency, scalability, and ROI Establish clear performance expectations for campaigns and partners, ensuring data-driven decision-making Manage, mentor, and develop two direct reports, fostering a high-performance and accountable team culture Collaborate with dealership leadership to align marketing strategies with sales objectives and operational priorities Identify, evaluate, and implement new tools, technologies, and channels to improve marketing effectiveness and customer experience Stay informed on emerging trends in automotive retail, digital marketing, and consumer behavior The Faulkner Automotive Group is a family-owned and -operated automotive group serving Central and Southeastern Pennsylvania with the best vehicles and services.