Digital Marketing Manager (Onsite)

Burkett Restaurant Equipment & Supplies is one of the nation’s leading dealers of new and used commercial foodservice equipment, supplying restaurants, institutions, and food service operators across the country. With a growing e-commerce platform, a showroom, and a strong marketplace presence, Burkett’s marketing function is central to driving awareness, traffic, and revenue across all channels.

We are looking for a hands-on, data-driven **Digital Marketing Manage**r to lead and execute Burkett’s digital marketing strategy. This is an ownership role — you will be the primary driver of performance across our website, content, e-commerce, paid media, email/CRM, and SEO channels. The ideal candidate brings both strategic thinking and executional depth, working closely with leadership and cross-functional teams to grow traffic, engagement, and online revenue.

**Position Title: Digital Marketing Manager**

* **Reports To:** **Vice President of Marketing**
* **Scheduled Hours:** Mon-Fri / 8:00am-5:00pm
* **FLSA Status:** Salary
* **Working Arrangement:** Primarily Onsite

### **Key Responsibilities**

* Own the health, performance, and growth of burkett.com as our primary digital storefront.
* Lead SEO strategy and executions like keyword research, site audits, rank tracking, and on-page recommendations with a focus on driving qualified organic traffic
* Champion UX improvements through heatmap analysis, session recordings, and funnel data — identifying friction and testing solutions to improve the customer journey
* Lead conversion rate optimization (CRO) efforts to increase add-to-cart rates, checkout completion, and overall site revenue
* Manage all content that represents Burkett across digital channels, from what lives on our website to what we publish on social and send via email.
* Maintain a content calendar that aligns website updates, campaigns, seasonal promotions, and product launches across all channels
* Develop original content for key channels: website copy, blog articles, email campaigns, social media posts, and promotional materials adapting tone and format for each platform
* Oversee Burkett’s social media presence across primary and secondary platforms; managing the publishing calendar and grow audience engagement
* Proven experience collaborating across departments and managing stakeholders
* Drive direct revenue through owned and paid channels building lifecycle programs that retain customers and paid campaigns that efficiently acquire new ones.
* Build, manage, and optimize paid search campaigns and paid social; monitor spend, ROAS, and conversion metrics
* Analyze campaign and flow performance regularly; present actionable insights and optimization recommendations to leadership
* Own marketing analytics, pulling data from multiple channels & sources into a unified dashboards and reports
* Define and track KPIs across all focus areas; deliver regular performance updates to leadership with context and recommended next steps
* Identify trends, gaps, and growth opportunities through ongoing analysis; use insights to continuously refine the optimization roadmap
* Stay current on industry trends, platform algorithm updates, and emerging tools — bringing relevant recommendations to the team proactively

**Requirements**

* 5-7+ years of digital marketing experience, with a proven track record managing multi-channel programs

* Supportive leadership style grounded in emotional intelligence, trust, and accountability, with the ability to balance high performance standards and organizational goals
* Strong content creation, management and delivery abilities across key channels.
* Hands-on experience with email/CRM platforms; Klaviyo experience strongly preferred
* Proficiency with Google Analytics / GA4 and comfort turning data into decisions
* Experience managing paid search and/or paid social campaigns
* Strong writing skills with the ability to produce content across multiple formats and channels
* Excellent communication skills; ability to present clearly and concisely to leadership
* Highly organized, detail-oriented, and able to manage multiple priorities simultaneously
* Self-starter who can own initiatives end-to-end with minimal oversight

**Preferred Qualifications**

* Experience in e-commerce, retail, or B2B/B2C product marketing
* Background in the foodservice, restaurant, or hospitality supply industry
* Familiarity with Shopify and marketplace channels (Amazon, eBay, or similar)
* Google Ads or Google Analytics certification
* Hands-on experience with CRO and A/B testing tools (e.g. VWO, Optimizely, or similar)
* Experience with content calendar or project management tools (e.g. Asana, Trello, CoSchedule)

**Benefits**

**Why Burkett Restaurant Equipment and Supplies?**

* Join a growing company with a strong reputation in the restaurant equipment industry.
* A collaborative, energetic team environment with direct access to leadership
* The opportunity to make a measurable impact at a growing, nationally recognized brand
* Flexible hybrid work arrangement allowing for 1 day/week offsite *after initial onboarding period (6 months),*
* Opportunity for growth and leadership in a dynamic, fast-paced environment.
* Competitive salary commensurate with experience
* Competitive benefits package.

+ The Company offers options for Health, Dental, Vision, Short & Long Term Disability, Life, Paid Time Off & Holidays and a 401(k) retirement program after a 90 day waiting period. The company offers an employer match after 1 year of employment.

To learn more about careers at Burkett please visit: <https://www.burkett.com/careers>

Only qualified candidates will be contacted. Responses containing salary history and/or requirements are preferred.

*We are an Equal Employment Opportunity employer & a Drug Free Workplace.*