Digital Marketing Manager, Brand

Reporting into the US Brand Marketing organization, this role serves as the digital architect for the KitchenAid brand, blending strategic brand storytelling with digital product management to transform KitchenAid.com and our CRM channels into the premier digital expression of our brand. This role will partner closely with both regional and global Direct To Consumer (D2C) Teams, Brand Marketing, Category Management, Merchandising, and our Integrated Agency Teams to drive excellence and execution for all regional product launches, brand campaigns, and digital experience improvements; and will support the development & execution of full-funnel integrated marketing plans to shepherd consumers from consideration to conversion. Integrate and collaborate with a variety of cross-functional teams, inclusive of but not limited to: US region’s Direct To Consumer (D2C) Team, Global D2C Team, Global Brand Team (Category Management), Regional Merchandising Team, US Major Domestic Appliances Teams, US & Canadian Brand Marketing teammates on website experience improvements, UX priorities, CRM strategy, audience segmentation, and consumer relationship management strategy in order to drive efficiencies and consistent brand and product communications. In partnership with D2C and Global Category Teams, drive Digital Brand’s role in KitchenAid’s AI-Led Content Strategy. Minimum Requirements Bachelor’s Degree 5+ years of experience in Brand Marketing or Digital Marketing Preferred Skills And Experiences Bachelor’s Degree or Continuing Education focus on Business or Marketing 5+ years of experience managing creative agency resources and SOWs Experience/background in website/email marketing for eCommerce brands, premium consumer brands, or lifestyle brands (relevant category experience is a plus – i.e., espresso formats) Experience developing full-funnel integrated marketing strategies in partnership with cross-functional teams and agencies.