Our outdoor apparel/headwear e-commerce company is seeking an individual to manage digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising. In addition, you will be responsible for measuring and reporting on the performance of all digital marketing campaigns. \- Design, build and maintain our social media presence \- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) \- Identify trends and insights, and optimize spend and performance based on the insights \- Brainstorm new and creative growth strategies \- Plan, execute, and measure experiments and conversion tests \- Collaborate with internal teams to create landing pages and optimize user experience \- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. \- Establish and maintain relationship with brand influencers. Approximately 20 hours per week with opportunity to grow into full time.
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