Digital Marketing Manager - Paid Social, Programmatic & Creative

As part of the Growth Marketing organization, you will join a team leading Paid Social, Programmatic, and Paid Digital Creative. A successful candidate in this role will have a proven track record of scaling performance marketing using Paid Social and Programmatic, with significant hands-on-keyboard experience building conversion campaigns on Meta, and optimizing results across Meta, Programmatic, LinkedIn, and other paid digital channels. The Digital Marketing Manager is a marketing subject matter expert that manages complex and/or high-risk projects, plans, and campaigns within the digital, social, and content marketing space. )Significant paid social performance marketing subject matter expertise- not just overseeing strategy- building campaigns and ads, optimizing account structures and setting up incremental lift tests.Understanding of creative best practices for paid digital ads, comfortable leading creative feedback to designers and cross-functional teams.Experience managing media agencies to execute performance campaigns.Financial Services digital advertising experience preferred; B2B marketing a plus.Strong ability to demonstrate impact of digital campaigns on ROI, using incrementality testing and business analytics to deepen insight beyond platform metrics.Comfort building tagging plans for new Floodlights or Meta CAPI / Pixel events.Commitment to ongoing L&D for subject matter expertise. Staying up to date on channel best practices, refining strategy based on insights, and streamlining go-to-market approach across Paid Social and Display as a member of the COE.Data-driven measurement and decision-making skills to inform roadmap, campaign execution and optimization of best-in-class digital marketing.Comfortable presenting marketing reports and campaign plans to business stakeholders on a regular basis.Ability to work through legal/compliance approvals for marketing collateral.Contributes to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices.Leads, motivates and develops relationships with internal and external business partners/stakeholders to develop productive working relationships.Contributes to a fair, positive and equitable environment that supports a diverse workforce.