Digital Marketing Manager

DIGITAL MARKETING MANAGER

Location: Remote (Preference for California-based candidates). Periodic travel to UV Skinz headquarters in Sonora, CA.

About UV Skinz

UV Skinz is a mission-driven sun protection apparel company started after our founder lost her 32-year-old husband to melanoma. For more than 19 years, we have been dedicated to helping families live active outdoor lives while staying protected from the sun.

Today, UV Skinz serves customers across North America through our direct-to-consumer business, Amazon, wholesale partnerships, and major retailers. We are profitable, growing, and entering an exciting stage of expansion.

The Opportunity

We are looking for a Digital Marketing Manager who loves both strategy and execution.

This is not a role for someone who wants to manage a large team. This is a role for someone who wants to own the day-to-day performance of our digital marketing channels and help build the systems, processes, and growth engine that a larger team will someday inherit.

You will work directly with our CEO and Fractional CMO to drive customer acquisition, improve marketing efficiency, and scale the business responsibly.

What You'll Own

• Meta advertising (Facebook & Instagram)

• Google Ads (Search, Shopping, Performance Max, YouTube)

• Amazon Advertising oversight

• Bing/Microsoft Ads

• Criteo and emerging acquisition channels

• Attribution and reporting through Triple Whale

• Creative testing and campaign analysis

• Weekly performance reporting and recommendations

• Budget pacing and channel allocation

• Coordination with creative, email, and retention marketing

What Success Looks Like

• Improved blended marketing efficiency

• Strong understanding of incrementality and attribution

• Clear visibility into customer acquisition costs by channel

• Consistent testing of new creative concepts

• Thoughtful allocation of marketing budgets

• Effective collaboration across marketing, ecommerce, and finance

Qualifications

• 3-7+ years of digital marketing experience

• Hands-on experience managing Meta and Google advertising

• Experience with ecommerce and direct-to-consumer brands

• Comfortable analyzing attribution beyond platform-reported metrics

• Strong analytical skills and attention to detail

• Familiarity with Triple Whale, Northbeam, or similar attribution platforms preferred

• Ability to balance strategic thinking with day-to-day execution

Ideal Candidate

You are naturally curious, analytical, and driven by results. You enjoy digging into data but also understand that marketing success is measured by business outcomes, not just platform metrics.

You understand that a great ROAS report doesn't always mean the business is growing, and you enjoy solving the bigger puzzle of how marketing contributes to profitable growth.

Most importantly, you are excited about joining a growing company where your work will have a direct impact on the future of the business.