Digital Marketing Manager

Overview The Digital Marketing Manager plays a critical cross-functional role in supporting current students and executing integrated marketing and communications initiatives that drive student recruitment, engagement, and enrollment outcomes at Auburn University at Montgomery (AUM). Don’t just take our word for it: The Princeton Review rates us as one of the best colleges in the Southeast, while U.S. News & World Report recently ranked us No. By translating strategy into high-impact digital execution, the Digital Marketing Manager ensures AUM connects with prospective students through timely, data-driven, and engaging digital experiences—advancing both immediate recruitment goals and long-term institutional growth. Digital MarketingLead the planning, coordination, and execution of integrated digital marketing campaigns across the student recruitment funnel—from awareness to enrollment.Manage timelines, workflows, and task assignments for multi-channel digital initiatives, including email, social media, web, paid media, and marketing automation.Serve as the digital marketing lead for key enrollment campaigns such as AUM Bound, yield communications, and accepted student outreach, ensuring campaigns are optimized for engagement, conversion, and performance.Leverage CRM platforms and marketing automation tools to deliver personalized, data-driven communications and nurture prospective students through the enrollment journey.Monitor, analyze, and optimize campaign performance using analytics and reporting tools to continuously improve results and ROI.Cross-Department CollaborationWork closely with the Director of Communications, CRM team, and Enrollment Services to develop content calendars and engagement journeys.Act as liaison between creative, digital, and enrollment teams to align messaging and campaign deliverables.Facilitate status meetings, stakeholder updates, and post-campaign reviews.CRM & Digital Marketing IntegrationPartner with CRM/marketing automation teams to ensure communications are personalized, data-informed, and optimized for conversion.Collaborate with the Web Experience Manager and Digital Strategist to ensure web and landing pages support campaign goals and enrollment UX best practices.Performance Tracking & OptimizationDevelop dashboards and reports that track campaign milestones, engagement metrics, and project ROI.Monitor key KPIs across channels (email open rates, click-throughs, conversions, form fills) to optimize future communications.Implement project retrospectives to capture lessons learned and drive continuous improvement.Event & Experience CoordinationSupport planning and promotion of key enrollment-related events (Admitted Student Day, Preview Days, campus visits).Partner with Student Affairs and Admissions to support communications that enhance prospective student experiences from inquiry to enrollment.