Digital Marketing Manager, Marketing - Lakeland

Passionate about digital marketing with a focus on paid search (SEM) marketing? The Digital Marketing Manager will take a lead role in strategy development, campaign oversite, analysis, testing, and reporting for all enterprise-wide paid search initiatives. You’ll work with internal teams and agency partners to effectively and efficiently drive online conversions and in-store retail sales. This role will be skilled in SA 360, Google Ads, Microsoft Ads, and other biddable media platforms. You will join a growing Media team to develop innovative and forward-thinking digital marketing campaigns to attract and retain Publix customers in an ever-evolving omni-channel environment. Additional responsibilities include:

recommending and supporting digital marketing strategies that effectively implement integrated digital marketing campaigns across a variety of digital channels by partnering with internal departments and outside suppliers to lead projects and meet established deadlinesserving as the Marketing digital channel development and implementation subject matter expert for paid searchperformance of assigned digital campaigns and projectseffectively managing established digital channel multimillion dollar executional budgetspromoting digital marketing through participation in department educational training and self-education opportunitiesdedicating time to marketing innovation and quality improvementmanaging special Marketing Communications related assignments