At T-Mobile, we invest in YOU! The role will focus on defining and delivering a comprehensive digital marketing strategy for T-Ads, driving client acquisition and brand awareness through successful email, social media and paid advertising campaigns. Job ResponsibilitiesWork with marketing leads to develop a full-funnel marketing plan that supports all business line goals.Identify and target relevant businesses and individual decision-makers within T-Ads key audiences of brand marketers, agency professionals and digital signage operators.Implement a variety of multi-touch campaigns that include inbound, outbound, email and organic/paid social programsLeverage data, analytics, and segmentation to identify insights and translate them into actionable marketing plans that improve performance.Work with analytics and marketing operations to track and measure strategic objectives and evaluate marketing performance.Education and Work ExperienceBachelor's Degree plus 3 years of related work experience OR advanced degree with 1 year of related work experience OR combination of education and experience deemed equivalent (Required)4-7 years Marketing experience in authoring and executing global marketing plans in a B2B environment (Preferred)Less than 2 years Delivering omni/multi-channel integrated digital marketing campaigns at scale. At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members.
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