Digital Marketing Manager

Since 1967, Toll Brothers has been building luxury homes and communities in the best locations in the U.S. Today, we’re a Fortune 500 company operating in over 60 markets. From the homes we build to the talent we recruit, we know that to be the best, we have to work with the best. Our employees are our family, and we strive to uphold the values that our founders instilled in us, creating an exceptional place to work that is inclusive to all. Lead our SEM efforts, including analyzing campaign data and translating it into actionable insights Manage and forecast SEM budgets, monitoring performance regularly and alerting stakeholders when attention is neededCollaborate with the broader team to identify objectives and goals for each division and implement the best digital ad strategies to achieve goals Ensure campaigns are implemented timely and accuratelyDesign optimized experiences for targeted audience segments and develop a testing roadmap that includes a process for organizing results & aggregating learnings, including clear communication to relevant stakeholdersDevelop, implement, and troubleshoot pixel and tracking tags, including creative and placement tags, in partnership with the team to support media goals, with responsibility for documentation, testing, and ongoing troubleshootingServe as a primary escalation point for troubleshooting and resolving campaign discrepancies, ad serving errors, broken creative, and 3rd party tracking issues Manage issues with reporting visualization tool and work directly with the Business Analytics team to resolve issuesAll other duties as assignedThis is an excellent opportunity to join one of the nation's most respected Fortune 500 companies! Organized project manager with broad experience administering digital marketing campaigns and initiatives that drive revenue and improve the customer experienceSkilled at data analysis and extracting meaningful insights from diverse data sources to solve marketing challengesCurious problem solver who seeks to create efficient processes through scripting and automation where possibleAnalytical mindset with a knack for rapid troubleshooting and ability to problem-solve independentlyAbility to manage simultaneous tasks in a fast-paced technology-oriented environmentSelf-starter who seeks to learn new skills, find better ways of working, and share best practices and learnings with teammatesPossess a desire to stay current with digital trends and new technologies to stay ahead of the curveFlexible and willing to take on additional responsibilities beyond core duties as neededDo you have these qualifications: