Digital Marketing Manager – Search & Strategy

Lead SEO and AI search optimization initiatives across traditional search engines and AI-powered answer enginesIdentify opportunities to improve website visibility, authority, and discoverabilityManage site structure, technical SEO health, content optimization, and website performancePartner with content and design teams to improve engagement, conversion, and digital experiencesDevelop and execute strategies across paid social, programmatic advertising, and other digital marketing channelsManage digital marketing budgets and allocate spend to maximize performance and return on investmentBuild and maintain performance dashboards showing digital channel effectivenessTranslate analytics and performance data into actionable business insights and recommendationsMonitor emerging search trends, AI developments, and digital marketing best practicesCollaborate with marketing and broader business stakeholders to align digital initiatives with strategic prioritiesRequirementsExperience managing digital marketing programs with direct responsibility for SEO, organic growth, and website performanceExperience driving visibility and engagement across traditional search engines and AI-powered discovery platformsStrong understanding of technical SEO, content optimization, website analytics, and conversion optimizationExperience managing paid digital marketing campaigns across Google Ads, Linked In, Meta, or similar platformsStrong understanding of B2B marketing and complex customer journeysExperience using analytics and reporting tools for decision-making and performance optimizationStrong analytical, communication, and stakeholder management skillsAbility to translate technical findings into meaningful business recommendationsProactive mindset with the ability to build processes, structure, and scalable programsPreferred: experience with eCommerce website management and conversion optimizationPreferred: experience using Google Search Console, Ahrefs, SEMrush, or similar SEO platformsPreferred: experience optimizing content and digital experiences for AI-powered search and discovery platformsPreferred: experience in professional services, financial services, or other complex B2B environmentsCore CompetenciesDemonstrates expertise in SEO and AI search optimization, with a strong focus on technical SEO, content optimization, and website performance. Proven ability to manage digital marketing budgets and translate analytics into actionable insights for B2B marketing strategies.Highest-signal resume keywordsSEO ManagementTechnical SEODigital Marketing CampaignsAnalytics and Reporting ToolsB2B MarketingATS Optimization Keywords Hard SkillsSEOContent OptimizationWebsite PerformanceConversion OptimizationGoogle AdsLinked In AdvertisingMeta AdvertisingGoogle Search ConsoleAhrefsSEMrushSoft SkillsAnalytical SkillsCommunication SkillsStakeholder ManagementProactive MindsetIndustry KeywordsB2B MarketingECommerce ManagementComplex Customer JourneysDigital Marketing Best PracticesAI-Powered SearchTools & TechnologiesPerformance DashboardsDigital Marketing PlatformsProgrammatic Advertising#J-18808-Ljbffr