The position owns day-to-day media strategy consultation, annual planning development, agency performance management, and execution readiness for major campaign launches and business priorities. 7+ years of experience in media strategy, media planning, integrated marketing, or related functions. Assess, challenge, and refine agency recommendations to ensure alignment with brand objectives, audience strategies, and budget priorities. Lead strategic decisions between national media, retail media, non-working investments, and production allocations. Partner with Brand and Marketing Leadership to identify opportunities for media investment optimization and achievement of 2027 business objectives.
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