Digital Marketing Manager - Remote

The Digital Marketing Manager owns AccuSourceHR's digital demand generation engine - paid media, SEO/AEO/GEO, and website - while directing an outside marketing vendor's execution of that work. Experience with HubSpot (marketing automation, email, website, dashboards) - this is the team's core marketing system. Working knowledge of paid search and paid social platforms (e.g., Google Ads, LinkedIn Campaign Manager) - enough to direct and evaluate our vendor's strategy and spend Ability to read and interpret Google Analytics/GA4 and funnel/attribution reports, and translate them into action Experience with A/B testing and conversion rate optimization, whether hands-on (landing pages, page copy) or through directing an agency's testing program Experience building segmented, lifecycle email campaigns Working knowledge of SEO fundamentals (keyword research, SERP tracking) to intelligently direct our SEO/AEO/GEO vendor Familiarity with Salesforce and Clay a plus Excellent communication and vendor management skills Ability to operate independently and think critically. AccuSourceHR, Inc, provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, pregnancy, gender identity, sexual orientation, status as a Vietnam-era, special disabled veteran or other veteran, or any other status or characteristic protected by applicable federal, state and/or local laws. This job description is for informational purposes only and should not be construed as an offer or guarantee of employment.