Digital Marketing Manager

We offer a wide range of career opportunities across a variety of technical and business roles in engineering and service locations worldwide. When you join the Caterpillar Oil & Gas and Marine Division (COGMD), you join a global team that helps to power the global energy industry as well as provide power and propulsion on the water. Make strategic decisions about site design, features and functionality that align with both user goals and business objectives.Develop, validate, and drive a product / experience roadmap that identifies where we will focus, how we will get there, and the sequence of activities required to meet our business goals and digital customer experience objectivesUtilize technology solutions that create a competitive advantage within marketing, sales, and product support.Ability to measure the impact of digital marketing activities and drive more efficient spending.Analyze web analytics for insights to assist in making recommendationsCollaborate with others in the digital organization and the business to define objectives and develop approaches to solving challenges.Develop strategy for marketing automation campaigns, digital media, and user experience. Plan and lead execution of strategies with digital team including tactics such as personalized web experiences, Salesforce integration and e-commerce, and other agencies and tools.Management: Lead our social media team in management of our strategy, content calendar and metrics.UX: Develop strategies and lead efforts to improve the website user experience and increase customer satisfaction. This is a summary list of benefits.