Digital Marketing Manager

Overview

We are seeking an energetic and results-driven Digital Marketing Manager to lead our online marketing initiatives and elevate our brand presence across digital channels. In this role, you will develop, implement, and optimize comprehensive digital marketing strategies that drive traffic, engagement, and conversions. Your expertise in digital tools, analytics, and creative content creation will be essential to achieving measurable success. Join us to craft innovative campaigns that resonate with target audiences and propel our business forward!

Duties

Develop and execute integrated digital marketing campaigns across platforms including social media, search engines, email, and display advertising to maximize reach and ROI.
Manage paid advertising campaigns using tools like Google Ads, Facebook Advertising, and SEM strategies to increase visibility and conversions.
Utilize SEO tools and conduct keyword research to improve organic search rankings and website traffic.
Oversee website management using WordPress and content management systems, ensuring content is engaging, optimized, and aligned with brand standards.
Implement conversion optimization techniques through A/B testing, landing page improvements, and user experience enhancements.
Analyze web analytics data with Google Analytics, Google Tag Manager, and other performance marketing tools to generate detailed reports on campaign performance.
Collaborate with graphic designers using Adobe Creative Suite and Adobe Photoshop to produce compelling visual content for digital campaigns.
Leverage marketing automation platforms to nurture leads through targeted email marketing campaigns and personalized messaging.
Monitor social media management platforms to run social media advertising campaigns and manage daily content creation across channels like Facebook, Instagram, LinkedIn, and Twitter.
Stay current with industry trends in digital marketing, paid search marketing, web analytics reporting, and SEO best practices to continuously refine strategies.

Qualifications

Proven experience in digital marketing management with a strong understanding of SEO tools, SEM, Google AdWords, Google Analytics, and web analytics reporting.
Proficiency in website management platforms such as WordPress; familiarity with HTML, CSS, JavaScript, SQL is a plus.
Demonstrated ability to create engaging content through copywriting skills and graphic design using Adobe Creative Suite or Adobe Photoshop.
Hands-on experience managing paid advertising campaigns across social media platforms including Facebook Advertising campaigns.
Knowledge of marketing automation tools for email marketing and campaign setup; experience with Google Tag Manager is preferred.
Strong analytical skills with the ability to interpret data for performance marketing insights; experience with web analytics tools is essential.
Technical proficiency in website management systems along with a solid understanding of website optimization techniques for conversion rate improvements.
Excellent project management skills with the ability to coordinate multiple campaigns simultaneously while meeting deadlines.
A bachelor’s degree in Marketing, Digital Media or related field is preferred; relevant certifications in Google Ads or Analytics are advantageous.

Join us as a Digital Marketing Manager to lead innovative campaigns that captivate audiences worldwide! Your expertise will help shape our digital presence while providing opportunities for professional growth in a dynamic environment committed to excellence.

Pay: From $18.00 per hour

Benefits:

Flexible schedule
Paid time off

Work Location: In person