Digital Marketing Manager

Our client is seeking a Digital Growth & Revenue Lead to take ownership of full-funnel digital performance and help drive the next phase of the organization's marketing transformation. This is a highly visible opportunity for someone who understands how digital marketing, technology, analytics, and customer experience come together to generate measurable revenue growth.The organization is modernizing its marketing function and moving toward a more sophisticated, data-driven approach. The Digital Growth & Revenue Lead will play a key role in that evolution, working closely with senior leadership to improve digital conversion, connect data across platforms, strengthen CRM visibility, and continuously identify opportunities to increase revenue.This is an ideal opportunity for someone who wants to move beyond traditional campaign execution and truly own digital performance from traffic through revenue .Key ResponsibilitiesOwn and optimize the organization's full-funnel digital revenue performance , from initial website engagement through conversion and revenue.Develop strategies to improve website conversion, lead generation, customer engagement, and digital monetization.Establish clear measurement and reporting around digital performance, conversion rates, pipeline contribution, and revenue.Improve CRM instrumentation and data visibility , helping connect marketing activity to downstream business results.Analyze customer behavior, funnel performance, and digital data to identify growth opportunities and areas of friction.Develop and execute ongoing A/B testing and experimentation across digital channels and customer journeys.Partner with senior leadership to establish digital growth priorities and translate business objectives into measurable initiatives.Collaborate across Marketing, Sales, Operations, and other stakeholders to improve the customer journey and revenue funnel.Help consolidate and make better use of data currently housed across multiple platforms.Build dashboards, reporting, and performance insights that enable leadership to make informed, data-driven decisions.Continuously evaluate digital tools, processes, and opportunities that can improve efficiency, conversion, and revenue performance.What We're Looking ForDemonstrated experience in digital marketing, growth marketing, digital revenue, e-commerce, demand generation, or a related performance-driven function .Strong understanding of the complete digital funnel and how marketing activity translates into leads, pipeline, conversions, and revenue.Hands-on experience with website conversion optimization, CRM data, analytics, testing, and digital performance measurement .Ability to work with data from multiple platforms and turn it into clear, actionable business insights.Experience developing KPIs, dashboards, and reporting tied to digital and revenue performance.Strong analytical mindset with the ability to identify trends, diagnose performance issues, and recommend solutions.Comfortable working cross-functionally and partnering directly with senior leadership.Ability to balance strategic thinking with hands-on execution in an evolving environment.Ideal BackgroundThe strongest candidates will have experience in an organization where they have been responsible for more than simply driving traffic or executing campaigns. We are looking for someone who understands what happens after the click —how prospects move through the digital journey, where conversion breaks down, how CRM and marketing data connect, and ultimately how digital initiatives impact revenue.Experience helping modernize or build a digital marketing function, improve marketing technology and analytics, or create stronger connections between Marketing, Sales, CRM, and revenue reporting would be particularly valuable.Why Consider This Opportunity?Opportunity to have significant ownership over the organization's digital growth strategy.Direct exposure to senior leadership and the ability to influence business decisions.Play a key role in a broader transformation of the marketing function.Ability to build and improve processes rather than simply inherit an established playbook.High-impact position focused on measurable business and revenue outcomes.#J-18808-Ljbffr