Digital Marketing Manager, Paid Search

Lead end-to-end strategy and execution of global paid search and video campaigns across Google & Microsoft, including platform-specific optimizationOwn quarterly and monthly budget planning and daily pacing across paid search/videoCreate dashboards and a reporting cadence that enables transparent communication of campaign performanceEnsure rigorous and reliable measurement by implementing consistent naming conventions, tracking parameter management, and conversion event tracking setupPartner with the Web team on landing page strategy and A/B testing initiatives to improve on-page conversion rates or paid traffic and drive continuous optimizationPartner with Integrated Campaigns team to drive creative and content that will perform; ensure creative is refreshed at the right cadenceCollaborate with organic search counterpart to align paid and organic strategies, share keyword insights, and optimize holistic search performanceGet insights from product and content marketing on messaging, keyword, and competitive insights to drive stronger ad relevance, engagement, and conversion Proficiency in Google Ads and Microsoft Advertising, including Search, YouTube, and Performance Max campaign typesExperience with A/B testing methodologies and conversion rate optimization practicesWorking knowledge of marketing automation and analytics tools such as Marketo, Salesforce, and GA4Analytical and process-driven approach to campaign optimization with strong attention to detailClear and transparent written and verbal communication style suited to cross-functional collaboration We strive to create a diverse and inclusive environment where everyone feels they have opportunities to succeed and grow because we know that only together can we do great things. The actual annual base salary offered may be adjusted based on a variety of factors, including but not limited to, location, education, skills, training, and experience. For more information on how Tanium processes your personal data, please see our Privacy Policy.