Digital Marketing Manager

We’re looking for a Digital Growth Marketing Manager to lead digital marketing strategy and performance across key growth channels. What You’ll Do Guide the development of digital growth marketing strategies focused on lead generation, customer acquisition, conversion optimization, nurture, and ROIPlan cohesive digital marketing strategies across web, SEO/SEM, email, social media, webinars, and display advertisingWork closely with key stakeholders to develop strategies across growth-focused digital channelsMeasure and report on digital marketing campaign performance in partnership with the Growth Analytics teamIdentify trends and insights and use them to optimize spend and performanceRecommend A/B testing opportunities to continually optimize campaigns, tactics, creative, and marketing assetsCoach cross-functional teams on digital marketing best practices across emails, landing pages, forms, ads, and other tacticsManage relationships with outside vendors and agency partnersProvide input on lead nurturing, buying group journeys, email campaigns, conversion optimization, and sales handoffsStay current on digital marketing trends, technology, and best practices and serve as a subject matter expertCollaborate with marketing, creative, product, analytics, and development teams to identify and solve business needs What We’re Looking For Bachelor’s degree and 5+ years of digital marketing, growth marketing, or demand generation experienceStrong understanding of digital strategy, lead generation, customer acquisition, and the marketing funnelExperience managing digital marketing programs and agency relationshipsStrong analytical skills with the ability to turn data into actionable recommendationsExperience with campaign reporting, performance measurement, and optimizationFamiliarity with SEO/SEM, email, social, display, and web marketingExperience with Google Analytics and Google Tag ManagerExperience with Salesforce and/or marketing automation platforms such as Marketo is a plusFamiliarity with A/B testing, conversion optimization, and business intelligence tools is a plusStrong communication, project management, and cross-functional collaboration skills