Digital Marketing Manager - LOVB Austin

****About LOVB (League One Volleyball):****
League One Volleyball (LOVB) is reimagining women's sports. Launched in 2019, our company is a mission-led sports performance, training and media enterprise that will change the game of volleyball in the USA and empower new generations of female athletes.
 
It is a groundbreaking time for volleyball in the US with our historic triple Olympic Gold medals in Women's Indoor, Beach and Sitting Volleyball. Volleyball is already the #1 most played girls'  youth sport. There are 38M current and former players today. Of major sports, it's the only one that is women-first (~90% of players are female). But the volleyball market has been almost entirely missed by traditional sports investors, brands, and media.
 
LOVB is capturing this opportunity by creating a strong club business, and from that built-in audience and fandom, is creating the best Pro League in the world and a digital ecosystem that will  connect all aspects of LOVB. This community-up approach will drive participation and fandom, while enabling greater empowerment for girls and young women living this amazing sport. In  this role, you will join a mission-driven, roll-up-your-sleeves team of innovators and builders who have come together to change the paradigm of professional volleyball and women’s sports.

****LOVB Austin - Digital Marketing Manager****

****Reports to:**** Senior Director of Brand & Fan Engagement 

****Location:**** Austin, TX 

****Status:**** Full-time 

****Position Overview****

The Digital Marketing Manager leads the strategy, execution, and optimization of LOVB Austin’s digital marketing ecosystem across website/SEO, email, SMS, paid social, search, display, OTT/CTV, and digital audio. This role owns the digital fan journey and plays a key role in driving ticket sales, merchandise revenue, broadcast tune-in, fan engagement, and community participation. 

Working cross-functionally across marketing, creative, social, ticketing, partnerships, communications, and community initiatives, this position helps build LOVB Austin into one of the premier professional sports brands in North America. 

****Key Responsibilities****

****Digital Strategy & Revenue Growth****

● Develop and execute digital marketing strategies that drive ticket revenue, merchandise sales, broadcast tune-in, fan growth, and engagement. 

● Own the digital fan journey from awareness and acquisition through conversion, retention, and re-engagement. 

● Develop strategies to grow and better utilize LOVB Austin’s first-party fan database.

● Lead digital support for key organizational campaigns, including season tickets, individual matches, merchandise, special events, and major brand moments. 

****Digital Channels & Performance Marketing****

● Lead strategy and execution across paid media, website/SEO, email, SMS, CRM, and other digital platforms. 

● Manage paid media across Google, YouTube, Meta, TikTok, display/programmatic, OTT/CTV, digital audio, and emerging channels. 

● Manage digital advertising budgets and optimize investment based on campaign objectives and performance.

● Develop audience targeting, segmentation, retargeting, and personalization strategies across digital channels. 

● Manage website content, landing pages, email/SMS campaigns, and digital conversion experiences. 

****Fan Engagement & Storytelling****

● Partner with creative, social, and communications teams to amplify athlete, team, match, and community storytelling across digital channels. 

● Develop digital strategies that build excitement around matches, increase broadcast tune-in, and strengthen year-round fan engagement. 

● Connect digital marketing with the in-venue fan experience through promotions, theme nights, giveaways, and special events. 

● Identify new digital opportunities, platforms, and experiences that deepen fan affinity and expand LOVB Austin’s reach. 

****Analytics & Optimization****

● Establish KPIs and track performance across ticket revenue, ROAS, CPA, conversion, website traffic, database growth, engagement, and other key metrics. 

● Continuously test and optimize creative, messaging, audiences, offers, landing pages, and campaign strategies. 

● Provide regular performance reporting and actionable insights to leadership.
● Use fan, ticketing, and campaign data to inform marketing strategy, audience development, and investment decisions. 

****Cross-Functional Collaboration****

● Partner across creative, social, ticketing, partnerships, communications, merchandise, events, and community teams to execute integrated campaigns. 

● Coordinate digital campaign timelines, assets, tracking, and launches across organizational initiatives. 

● Manage relationships with external agencies, media partners, technology providers, and vendors as needed. 

● Collaborate with league-level teams and partners on shared digital initiatives and national campaigns. 

****Qualifications****

● 3–5+ years of experience in digital marketing, performance marketing, growth marketing, or a related field. 

● Experience managing six-figure media budgets and campaigns tied to measurable revenue or business outcomes.

● Strong hands-on experience across paid media, website/SEO, email, SMS, analytics, and campaign optimization. 

● Experience with Google Ads, Google Analytics, Meta, TikTok, YouTube, display/programmatic, OTT/CTV, and/or digital audio. 

● Familiarity with CRM and marketing platforms such as Salesforce, HubSpot, or similar systems. 

● Strong analytical, project management, communication, and cross-functional collaboration skills. 

● Experience in professional sports, entertainment, live events, or ticketing is a plus. 

**LOVB Austin is an Equal Opportunity Employer. Nothing contained in this job description is intended to be a contract of employment, nor does any information contained herein represent a guarantee of employment for a specific duration. Employment with LOVB Austin is on an at-will basis. This means that if hired, either the employee or LOVB Austin may terminate the employment relationship at any time, with or without cause, and with or without notice.**