Digital Marketing Manager

### About ECC:

Elgin Community College serves over 9,000 students at every stage of their educational journeys, including university transfer programs, career and technical education, continuing education classes, and adult basic education. As a community, we pride ourselves on nurturing a welcoming campus where every person—students, staff members, faculty members, and campus visitors—feels valued. The work of each ECC employee is central to the college’s mission, and as an employer, the college fosters a positive environment through professional challenges, excellent benefits, and opportunities for recognition and camaraderie.

### Work Schedule:

Monday - Friday 8AM - 5PM

### Rate of Pay:

This is a full-time, on-site, Support Staff position at grade 215, with an annual salary range of $74,723 to $99,630. The salary offer will be based on education and experience, in alignment with the College’s compensation philosophy and the current Collective Bargaining Agreement (CBA), if applicable.

Benefits:

* Medical, Dental, Vision Insurance
* Life and Long-Term Disability Insurance
* Flexible Spending Account (FSA, DCA, Commuter)
* Retirement Plans (Pension, 457b, 403b)
* Time Off with Pay
* Professional Development/Expense
* Tuition Reimbursement
* Employee Assistance Program (EAP)
* Sick Banks

### FLSA Status:

Exempt

### Grant Funded:

No

### Job Summary:

The Digital Marketing Manager provides strategic leadership for Elgin Community College's digital marketing initiatives, including digital advertising, marketing automation, search engine optimization, analytics, and campaign performance. The position manages the Digital Marketing team and collaborates with Marketing Strategy, Web Services, Enrollment Services, and departments across the college to develop and optimize integrated digital marketing strategies that advance enrollment, student success, institutional awareness, community engagement, and fundraising goals through measurable, data-driven outcomes.

### Required Knowledge, Skills & Abilities:

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business, Advertising, Public Relations, Information Systems, or a related discipline.
• Minimum of five (5) years progressively responsible experience in digital marketing, marketing automation, digital advertising, digital marketing operations, analytics, or related marketing roles.
• Minimum of three (3) years of supervisory or project leadership experience.
• Demonstrated success developing and optimizing multi-channel digital marketing campaigns using paid search, paid social, display/retargeting, email marketing, and other digital platforms.
• Experience developing digital marketing strategies that support enrollment, customer acquisition, engagement, retention, fundraising, or similar organizational objectives.
• Experience managing digital advertising campaigns using platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Microsoft Advertising, TikTok Ads, or similar platforms.
• Strong understanding of digital marketing analytics, KPI development, attribution modeling, campaign optimization, and reporting.
• Experience with Google Analytics 4, Google Tag Manager, Looker Studio or similar reporting platforms.
• Working knowledge of Search Engine Optimization (SEO), Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), keyword strategy, content optimization, and search performance.
• Expertise with CRM and marketing automation platforms such as Salesforce Marketing Cloud, Salesforce CRM, Pardot, or similar enterprise systems.
• Experience developing communication journeys, email automation, lead nurturing, and lifecycle marketing.
• Working knowledge of SEMrush, Siteimprove Analytics, SQL, HTML, and data segmentation preferred.
• Experience working within project management systems such as Adobe Workfront, Jira, or similar platforms.
• Strong analytical, organizational, communication, and project management skills.
• Ability to lead cross-functional initiatives while balancing competing institutional priorities.
• Ability to communicate complex analytical information to both technical and non-technical audiences.
• Ability to maintain confidentiality and exercise sound judgment.

### Desired Knowledge, Skills & Abilities:

Master's degree in a related field.
Experience with Google Analytics 4, Google Tag Manager, Looker Studio, SEMrush, SQL, HTML, and project management platforms.
Certifications:
• Salesforce Marketing Cloud Email Specialist
• Salesforce Marketing Cloud Engagement Administrator
• Google Analytics Certification (GA4)
• Google Ads Certification
• Meta Certified Digital Marketing Associate (or Professional)

### Essential Duties:

Digital Marketing Strategy & Cross-Functional Leadership
Lead the development and execution of integrated digital marketing strategies that support enrollment, student success, institutional awareness, fundraising, workforce development, and community engagement.
Partner with stakeholders across the college to develop and implement multi-channel marketing campaigns.
Establish campaign objectives, audience strategies, tactics, and key performance indicators (KPIs).

Email Marketing & Automation
Lead the college's email marketing and marketing automation initiatives.
Serve as the Marketing & Communications lead for Salesforce Marketing Cloud implementation, governance, and optimization.
Develop and manage communication journeys, email campaigns, audience segmentation, and automation strategies that support recruitment, enrollment, retention, and engagement goals.
Monitor campaign performance and implement continuous improvements.

Digital Advertising & Campaign Optimization
Lead the planning, execution, budget management, and optimization of digital advertising campaigns.
Oversee advertising across Google, Meta, LinkedIn, Microsoft/Bing, TikTok, and other digital platforms.
Monitor campaign performance and provide data-driven recommendations to maximize results and return on investment.
Prepare performance and expenditure reports and support budget planning activities.

Analytics, Measurement & Performance Reporting
Lead digital analytics, measurement, and performance reporting efforts.
Develop dashboards and reports that measure marketing effectiveness and user engagement.
Analyze campaign and website data to identify trends and improvement opportunities.
Present findings and recommendations to leadership and campus stakeholders.

SEO / AEO / GEO Strategy
Develop and implement search optimization strategies that improve visibility across traditional and AI-powered search platforms.
Lead Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) initiatives.
Partner with content and web teams to improve search performance and digital discoverability.
Monitor emerging trends and recommend strategic improvements.

Team Leadership & Staff Development
Provide leadership and supervision for the Digital Marketing team.
Establish priorities, assign work, and support employee development.
Foster collaboration, innovation, and continuous improvement across the team and college partners.

Communications Support
Serve as a member of the Marketing & Communications Crisis Communications Team.
Support digital communication strategies during emergency situations.
Coordinate digital channels to distribute timely and accurate information during crises.

### Other Duties:

Perform related duties and responsibilities as assigned to support departmental and institutional objectives.

### Physical Demands:

Sedentary (up to 10 lbs occasionally, sitting most of the time)

### Visual Acuity:

Close visual acuity (e.g. computer, assembly)

### Work Environment:

Moderate noise

### Environmental Conditions:

If more than one environmental condition should be included, please add them here.

### Current SSECCA Union Member Information:

The initial posting date for this position is xx/xx/xxxx. Elgin Community College Support Staff Association (SSECCA) members that apply by xx/xx/xxxx and meet the posted minimum qualifications will receive full consideration.

### Equal Employment Opportunity Statement:

Elgin Community College does not discriminate, or tolerate discrimination, against any member of its community on the basis of race, color, national origin, ancestry, sex/gender/gender identity, age, religion, disability, pregnancy, veteran status, marital status, sexual orientation, or any other status protected by applicable federal, state or local law in matters of admissions, employment, or in any aspect of the educational programs or activities it offers.

In addition, Elgin Community College provides reasonable accommodations to qualified individuals with disabilities to ensure equal access and equal opportunities with regard to employment practices, educational opportunities, and programs and services. If you need a reasonable accommodation for any part of the application and hiring process, please notify the College’s EEO/AA Officer. Determinations on request for a reasonable accommodation will be made on a case-by-case basis.