Digital Marketing Manager - Customer Experience

Firefly Marketing Solutions · Remote (Louisiana) · Full-time
Firefly has been helping Gulf Coast businesses grow online since 1998. We're a remote team rooted in Lafayette, and we work with companies in oil and gas, marine, aerospace, manufacturing, healthcare, law and construction. We're hiring a Digital Marketing Manager to lead our marketing retainer practice: the strategy, the execution and the client relationships. You'll own SEO, social media, paid advertising and reporting for a portfolio of 20+ clients, and you'll lead client marketing meetings. You'll also help build what's next. This includes launching and running Firefly's new connected TV (CTV/OTT) advertising service and working with leadership to win new business.

If you can run a technical audit in the morning, build a Meta campaign after lunch, and walk a manager through their ROI by 4 o'clock, and you'd enjoy all three, read on.

SEO

Receive technical SEO audits and implement fixes
Refresh and expand on-site content: keyword research, blogs, metadata
Manage local and off-site presence, including Google Business Profile and Bing Places
Build social strategy and monthly content calendars for each client
Create content and graphics in Canva, and schedule posts in our tools or natively
Paid advertising

Build and manage campaigns, ad sets and ads on Google/YouTube, Meta and Microsoft Advertising (Bing)
Design ad creative and A/B test creative and copy
Launch and own Firefly's CTV/OTT advertising service

manage spend through the month and reconcile it
Produce monthly reports covering website, SEO, social, ads and AI visibility
Lead client review meetings and turn the data into clear next steps
Direct contractor support for audits, social and SEO content, and coordinate admin support
Run Firefly's own marketing: social, email, case studies and blog
Handle SEO and analytics setup when new client websites launch

5+ years in digital marketing across SEO, social and paid media (agency experience strongly preferred)
~ A track record of managing several client accounts and ad budgets at the same time
~ Strong writing, organization and attention to detail
~ Bachelor's degree in marketing, communications, business or a related field, or equivalent experience

industrial, legal, healthcare
Hands-on experience with SE Ranking, GA4, Tag Manager, Google Search Console, Looker Studio, Google Ads, Meta Ads Manager, Microsoft Advertising, Planable, Canva, and WordPress (Yoast) or other similar tools
CTV/OTT or programmatic advertising experience
Google Ads and/or Meta certifications

57,000 salary, full-time
~ Medical and dental benefits
~ Remote anywhere in Louisiana, with in-person flexibility for client meetings
~