Jan. 11, 2021

Digital Marketing Mgr.

Confidential Redding, Connecticut

Come be a part of a growing industrial hemp company. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign. This is a multi-faceted position and the ideal candidate will be able to manage both distribution and commerce marketing goals. Prepare online newsletters and promotional emails and organize their distribution through various channels Provide creative ideas for content marketing and update website Collaborate with designers to improve user experience Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) Acquire insight in online marketing trends and keep strategies up-to-date Maintain partnerships with media agencies and vendors Manage a growing eCommerce store Skills Proven experience as Digital Marketing Executive or similar role Excellent understanding of digital marketing concepts and best practices Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM Working knowledge of ad serving tools (e.g., DART, Atlas) Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)

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