Feb. 28, 2026

Digital Marketing Mgr - Email SMS & Loyalty - Johnston & Murphy

Genesco Inc Nashville, Tennessee

We’re looking for a data-driven and creative Digital Marketing Manager – Email, SMS & Loyalty to lead and evolve our customer engagement strategy. This role is ideal for someone who thrives in a fast-paced environment, brings a strategic mindset and hands-on execution skills, and is passionate about crafting memorable digital experiences that build brand love and drive growth. • Collaborate cross-functionally with brand marketing, ecommerce, merchandising, and creative teams to align content, timing, and promotional strategies across channels. Share thought leadership and trend insights with the broader team. Experience and Skills You'll Need to Have • Bachelor of Arts (BA), or Bachelor of Science (BS), or Bachelor of Business Administration (BBA) with emphasis in Marketing, or equivalent work experience • 4–6+ years of experience in digital marketing, with a strong focus on email, SMS, and/or loyalty programs.

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