Digital Marketing Operations

About the Role You will serve as our internal HubSpot expert and digital marketing operator — building campaigns, managing digital channels, supporting sales enablement efforts, and producing compelling content and graphics that elevate our brand and generate pipeline. What You'll Do Digital Marketing Operations & Platform Ownership Serve as the internal expert for HubSpot (CRM, CMS, workflows, automation, reporting) Manage and optimize website performance, landing pages, and CMS updates Develop content and graphic direction for both organic and paid campaigns Manage prospecting tools to support outbound initiatives Maintain CRM hygiene, segmentation, and data integrity Build and optimize campaigns Support ABM and demand generation initiatives in partnership with Sales Track, analyze, and report on campaign performance and pipeline impact Content Creation & Sales Enablement Create compelling content that directly supports sales and revenue generation Develop marketing and sales collateral (one-pagers, presentations, case studies, email copy) Own and execute social media content strategy Align messaging and campaigns to growth objectives and target accounts Graphic Design & Creative Production Design graphics and digital marketing assets Produce visual content for campaigns, website, presentations, and collateral Maintain brand consistency across all digital properties Cross-Functional Collaboration Partner closely with Sales, Product, and Leadership to align marketing initiatives with business objectives Support additional digital and growth-focused marketing initiatives as needed Continuously identify opportunities to improve performance, reporting, and processes What We're Looking For Required Qualifications Extensive hands-on experience with HubSpot or similar CRM & CMS (campaign creation, workflow automation, reporting, data analysis) Strong experience managing LinkedIn (organic and paid campaigns) Experience with website management and digital performance optimization Proficiency in Google Analytics and Tableau (or similar reporting/BI tools) Familiarity with marketing automation platforms such as Salesforce, Marketo, or similar tools Proven ability to create content that supports sales, ABM, and demand generation initiatives Grounded graphic design experience (social media graphics, marketing materials, digital assets) Highly organized with the ability to manage multiple initiatives simultaneously Preferred Qualifications Experience with GIF creation and/or video editing Experience working in highly collaborative, cross-functional environments Strong understanding of demand generation strategy and pipeline metrics Why Join Us High ownership and visibility across the organization Direct impact on pipeline growth and revenue Opportunity to build and optimize a scalable digital marketing engine A strong, supportive company culture built on collaboration, accountability, and continuous improvement A lean, efficient team environment where your contributions are visible, valued, and directly tied to company success