Digital Marketing Paid Ads Specialist (Anchorage, Alaska)

We are looking for a paid ads specialist to develop, implement, track, and optimize paid ad campaigns for our clients' businesses, as well as execute and manage paid ads strategies. The person in this position will take work seriously, have a strong sense of duty, and be disciplined. The position will provide security in a stable work environment, allowing the person to plan for, focus on, and complete tasks on hand. Responsibilities • Perform daily account management of accounts on Google, Facebook & Instagram, LinkedIn Ads, and other paid platforms for a variety of clients • Analyze performance analytics; monitor budget pacing and performance trend changes • Provide effective and creative ad copy • Provide effective and creative ad design as needed • Develop strategies to improve performance across all paid campaigns • Experience with AB testing and implementing • Research and build targeted and effective keyword lists (including negatives) • Research and build targeted keywords and audience segments • Stay on top of industry trends and developments • Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals • Be a team player, helping diagnose roadblocks and finding solutions for the dept • Assist in process innovation, documentation, and training resource development • Must be comfortable with unambiguous work direction • Must complete tasks from start to finish • Must highly value getting work done on time and correctly • Be extremely task-oriented with high standards of quality and accuracy • Adhering to established guidelines and procedures • Must be comfortable in making decisions in area of specialty or expertise • Look to management for direction in areas outside of expertise • Strong follow-through on delegated tasks and assignments We are always up for a good challenge, and we love to produce GREAT work for our clients and have a blast doing it.