Digital Marketing Paid Ads Specialist (Nashville, TN) Job at Beacon Media + Mark

We are looking for a paid ads specialist to develop, implement, track, and optimize paid ad campaigns for our clients' businesses, as well as execute and manage paid ads strategies. The person in this position will take work seriously, have a strong sense of duty, and be disciplined. The position will provide security in a stable work environment, allowing the person to plan for, focus on, and complete tasks on hand. Responsibilities Perform daily account management of accounts on Google, Facebook & Instagram, LinkedIn Ads, and other paid platforms for a variety of clients Analyze performance analytics; monitor budget pacing and performance trend changes Provide effective and creative ad copy Provide effective and creative ad design as needed Develop strategies to improve performance across all paid campaigns Experience with AB testing and implementing Research and build targeted and effective keyword lists (including negatives) Research and build targeted keywords and audience segments Stay on top of industry trends and developments Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals Be a team player, helping diagnose roadblocks and finding solutions for the dept Assist in process innovation, documentation, and training resource development Must be comfortable with unambiguous work direction Must complete tasks from start to finish Must highly value getting work done on time and correctly Be extremely task-oriented with high standards of quality and accuracy Adhering to established guidelines and procedures Must be comfortable in making decisions in area of specialty or expertise Look to management for direction in areas outside of expertise Strong follow-through on delegated tasks and assignments Desired Experience & Skills 4+ years of paid ads experience Minimum of 2 years of agency experience Familiar with paid social ads and other paid promotion channels Good organizational skills with the ability to prioritize time and workload efficiently Great attention to detail & exceptionally strong with numbers & analysis Ability to communicate effectively and tactfully with others Creative and self-motivated Excellent written and verbal skills Ability to multi-task, prioritize, organize, and communicate effectively Certifications: Google Ads Search Certification (Required) Bing Ads Search Certification (Preferred) Google Ads Display Certification (Preferred) Google Ads - Measurement Certification (Preferred) Search Ads 360 Certifications (Preferred) Advanced Google Analytics Certification (Preferred) Locations: We have offices in Anchorage, AK (our HQ) and Reno, NV. Our team is made up of people who love what they do and love making a difference.